This will identify undeliverable email addresses and, also, spam traps, which are intentionally invalid email addresses from ISPs and blacklist services to determine if the sender is using proper email hygiene practices.
#CLEAN EMAIL ADDRESS LIST VERIFICATION#
The verification process will also check the deliverability of an address with the internet service provider. This identifies, for example, bad domains, misspellings, improperly formatted addresses ( duplicate records, or address with special characters. Email addresses that are undeliverable or problematic can be removed from your list.Įmail Hygiene and Verification checks the basic syntax of the email address. Each point has the potential for typos or mistakes.Įmail Hygiene and Verification is a tool to aid in determining which email addresses are deliverable. Another is account creation during the purchase process - online or via the phone. There are typically multiple points of data capture for email signups. In this post, I’ll describe three tools to help ensure your subscribers’ email addresses are deliverable. But a clean subscription file requires diligence in continually removing undeliverable and problematic email addresses. Deliverability is critical for conversions, and it impacts a sender’s reputation with ISPs, among other effects. When you keep your email marketing list clean using an email list cleaning tool, you can be certain that your list is 100% real, populated with people who want to be on your list and will actually open and read your emails when you send them out.Email marketers understand the importance of deliverable addresses. Large lists can be extremely expensive and they do not always contain email addresses that are valid. It is definitely more desirable to have a responsive list of subscribers that does not contain undeliverable addresses, unconfirmed subscribers, email addresses with typographical errors and fake email addresses. By using the double opt-in method for email address verification you can ensure that these addresses are easily recognizable and quickly removed. Sometimes people use fake email addresses to sign up for your email list. They are basically taking up a spot on your list but they have probably forgotten that they signed up to your list.Ĥ. Remove subscribers that never open your emails.
By sending more emails than the allowable amount, you may have to pay more for your email service.ģ. Send the prescribed amount of allowed emails through your email service each month, no more and no less.
By removing those “dead subscribers”, you will save yourself $10 a month because you are now back down to the basic service.Ģ. When you review your analytics, you can see that of the 523 emails that you send, 83 emails are undeliverable. An example would be that you pay $19 a month for a list of subscribers up to 450 large, but you are paying $29 for a list of 523. How many emails were delivered, how many were opened, how many were “undeliverable”? It can be expensive to use email services, especially when they base their prices on numbers. Regularly review your analytics after each email you send during a campaign. Here are a few ways that you can accomplish that…ġ. One of the most important aspects of list maintenance for every small business owner is finding ways to save money when it comes to email marketing. Email list cleaning is an important task for every list owner to undertake on a regular basis, especially if your list is continually growing. Save Money on Your Email Marketing by Having Clean Email Listsīuilding your email list is not enough these days, you need to maintain it too.
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